Identify who is responsible


It is important to have a clear description of all the roles that need to be involved and their responsibilities.


The aim of this stage is to identify the:

  • stakeholders
  • lead agency (they will be the service provider)
  • sponsor
  • product owner
  • architecture owner
  • other roles who need to be involved.

Key roles


Understanding who the stakeholders are will:

  • help when planning the communications
  • ensure you engage the right people in the discussions
  • support the creation of the coalition of the willing.

Lead agency

Identifying the lead agency (the service provider) in cross-agency projects is important. A suitable agency to be lead is one that:

  • has a significant stake in the outcome
  • has suitable resources and capabilities
  • is acceptable to the other agencies
  • has an available sponsor.


The project sponsor is ultimately accountable for the completion of the work. Identifying the sponsor is the start of the governance for the project.

All stakeholders need to be consulted about who will be the sponsor, as the sponsor needs to be supported by all the stakeholders during the project.

Product owner

The product owner is a key role within Accelerate (and scrum/agile). They are responsible for:

  • supporting the sponsor in articulating the project vision
  • communicating to the team the:

○    business and customer viewpoint

○    product owner’s decisions on scope and business priorities.

Other key roles

Along with the sponsor, there are a number of key roles that may also be involved. For example, the:

  • customers’ representative
  • staff representative
  • other agencies’ representatives
  • owner of the key business capabilities and of the technical systems
  • benefits owner.


Actions which may be carried out during this stage include:

  1. Identify the key stakeholders and their concerns and perspective, considering the:
  • problem trajectory
  • benefits
  • business context diagram
  • stakeholders' level of interest in the project, and their level of influence over the project.

2. Update the stakeholder analysis tool.

3. Create a WIIFM for each stakeholder to justify the value of their participation during Prepare and Discover.

4. Add sponsor, product owner, and stakeholders table to the concept brief.

5. Review the updated concept brief with stakeholders.

During Discover, the list of stakeholders may change as we better understand the project, so don’t invest too much time in detailed analysis.


The outputs for this stage are:

  • updated concept brief
  • initial stakeholder analysis and WIIFM for the project.

Tools and templates

Tools that may be helpful during this stage include:

  • stakeholder analysis tool
  • WIIFM.

These tools and related templates are available on the Accelerate downloads page.


Page last updated: 13/04/2016