Determine the benefits


Today’s business environments are complex and rapidly changing, making realisation of the benefits more difficult, particularly when multiple agencies are involved. Clear and credible benefits:

  • help justify the investment
  • provide reasons for participating agencies to engage.


The aim of this stage is to:

  • clearly identify the benefits
  • add the benefits into the concept brief
  • ensure the benefits are confirmed at a high level, and that adequate data will be available to monitor their realisation.


Actions which may be carried out during this stage include:

  1. Review the material described in the problem trajectory tool or the investment logic map, turning the negative effects around into potential benefits. These benefits will form the basis of key performance indicators (KPIs).
  2. If necessary use the 5 Whys or the 5 Whats to identify root causes, key symptoms, and the benefits that will be realised by the project.
  3. Add initial input to the benefits resalisation plan. (During Discover, the baseline, KPIs, targets and benefits trajectory will be added).
  4. Add material from the chosen tools to update the concept brief and review this version with stakeholders.


The outputs from this stage include:

  • identification of the root causes and key symptoms of the problem, the benefits that will be realised, and the KPIs
  • updated concept brief
  • the initial draft of the benefits realisation plan and its associated benefits profile.

Tools and templates

Tools that may be helpful during this stage include:

  • problem trajectory tool
  • investment logic map
  • 5 Whys
  • 5 Whats
  • benefit realisation plan.


These tools and related templates are available on the Accelerate downloads page

Page last updated: 13/04/2016