Elaborate the product


It is important to develop a clear path forward for the product development, before beginning to carry out the work.

A product roadmap summarises the likely growth of a product by dividing the product into a sequence of releasable working increments. (This is based on the material of Roman Pichler.)

The product roadmap:

  • is the responsibility of the product owner
  • is fundamental to the scaling of agile projects
  • provides the link between the strategic direction and the minimum viable products (MVPs)
  • is a 'top down' approach and not an aggregation of user stories
  • structures and prioritises epics, user stories, and use cases (if relevant).

It is used to support:

  • alignment of stakeholders
  • validating product strategy
  • acquiring budget for the product (as part of the management considerations of the business case).

The product roadmap is usually completed by a team of business analysts, architects, service designers and the product owner.

The details of each release are described in a product release board which provides input into the design of each product release or minimum viable product (MVP).


The aim of this stage is to:

  • produce a product roadmap
  • clarify the minimal viable product.

Product vision

A product roadmap is based on a product vision (displayed on a vision board).

A vision board (see Roman Pichler):

  • starts with understanding the agencies’ existing strategy and operating model(s)
  • summarises the:

○    target group

○    user needs

○    key product features

○    potential benefits realised through the product.

The vision board and the business operating model work ensure the product vision fits with the operating model and any supporting changes to the business are identified.

A product overview of Accelerate

This is based on the work of Roman Pichler.


Actions which may be carried out during this stage include:

  1. Review the agencies’ existing strategies and operating models.
  2. If multiple agencies are involved, consider establishing a cross-agency product owners' council to align product visions, approaches, plans and benefits.
  3. Document the business operating model to understand how the product fits into the business.
  4. Create a product vision.
  5. Create a product roadmap to describe how the product evolves over time.
  6. Present this work to the project team.
  7. Communicate the product roadmap to the stakeholders.


The outputs from this stage include:

  • product roadmap
  • clear description of the proposed minimal viable product.

Tools and templates

Tools that may be helpful during this stage include:

  • www.mindtools.com for information on creating vision and mission statements
  • product vision board – to articulate the product vision
  • product roadmap – to describe the long term and strategic direction of the product and how the vision will be delivered through a series of product or service releases
  • product release board – to describe the key aspects of each release
  • explore the business operating model – to review the business operating model material and update the product roadmap
  • user stories
  • use case.


These tools and related templates are available on the Accelerate downloads page

Page last updated: 13/04/2016